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Axalto and 3 Brand Mobiles Through USIMs in a Technology First |
| Solution allows operators to instantaneously brand smartphones and video mobiles, to promote services and to enhance customer relationships |
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3 GSM World Congress, Cannes, France,
February 14, 2005
- Axalto (Euronext: NL0000400653 – AXL) and 3, the UK’s first video mobile network, demonstrated a new solution today that allows operators to configure smartphones with its brand and services upon the first insertion of the Universal Subscriber Identity Module – USIM – microprocessor card.
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For the first time, network operators can create a unique user experience, reinforcing their brand and relationship with customers every time the phone is used. The USIM also benefits the user when upgrading to a new open OS smartphone, as preferences are automatically re-installed when the USIM is inserted into the new phone. When the USIM is inserted in the handset, it sets up operator-themed features like wallpaper, ringtones, bookmarks and even branded icons in the main menu with direct links to the operator’s services. For example, Axalto and 3 are using several USIMs printed with different artwork representing the 3 brand. When the USIM is inserted into the handset, the brand creative depicted on the USIM also appears as wallpaper on the handset. “3 is a young, fun network,”said Edward Brewster, 3’s Head of Corporate Communications “with this new technology from Axalto, 3 is able to offer customers branded features through the USIM for the first time.” “Handsets will change following the latest consumer electronics fashions and subscribers will upgrade, but operators can also strengthen relationships using the USIM,” said Xavier Chanay Vice President Product Marketing and Development, Axalto. “The USIM allows operators to have a direct relationship with end-users. Thanks to this solution, the operator’s brand and services are easily transferred from handset to handset, continuing to build the customer relationship.”
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About Axalto |
Axalto (Euronext: NL0000400653 AXL) is the world's leading provider of microprocessor cards (Gartner Dataquest 2004) — the key to digital networks — and a major supplier of point-of-sale terminals. Its 4500 employees come from 70 nationalities and serve customers in more than 100 countries, with worldwide sales reaching 3 billion smart cards to date. The company has 25 years' experience in smart card innovation and leads its industry in security technology and open systems. Axalto continuously creates new generations of products for use in a variety of applications in the telecommunications, finance, retail, transport, entertainment, healthcare, personal identification, information technology and public sector markets. Microprocessor cards provide convenience, security and privacy to public and private services operators, their customers and end users. All trademarks are properties of their respective owners. |
| For more info,
please visit www.axalto.com |
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About 3 |
Hutchison 3G UK Limited deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Israel, Italy and Sweden. 3 also holds UMTS licences in Ireland and Norway.
For further information, please visit: www.three.co.uk or call the 3 Media Office on 0207 350 5696. Three facts about 3: - 3 is the UK's first video mobile network, and the only network offering 3G services to all its customers.
- 3 is the UK's fastest growing mobile network. Over 2.5 million customers in the UK now have access to 3's range of 3G services, from video messaging and video calling to watching full-length music videos and goals from Barclays Premiership football.
- 3's network offers national coverage for calls and texts, and over 81% coverage for video services.
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Aline Borne |
Media Relations |
Axalto |
Tel : +33 (0)1 46 00 73 97 |
Fax : +33 (0)1 46 00 67 13 |
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contact me
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